Attractions 2026
Whisky Festival Town
A cohesive festival space, designed as an open town of experiences. A well-thought-out layout of zones, stages, and exhibition space creates a natural flow of visitors and real engagement.
Exceptional glass pavilions
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Festival shop products
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VIP Zone
- Use the dedicated VIP Fast Lane and enter the festival without queues.
- Discover a unique zone in a glass-walled, air-conditioned 150 m² pavilion with a terrace overlooking the stage.
- Taste selected whiskies, wines and champagnes included in the ticket price.
- Take part in free premium tastings and exclusive masterclasses prepared for VIP guests.
- Gain the ability to buy limited editions.
- Use the dedicated concierge service, which will take care of the utmost comfort of your festival experience.
The Macallan Zone
- Discover a unique area in a glazed, air-conditioned 150 m² pavilion.
- Discover the unique collaboration between The Macallan and Bentley and see the exclusive car model.
- Step into the Fine & Rare zone and discover the most prestigious Macallan whiskies.
- Discover the brand-new, limited editions of The Macallan.
- Taste the exceptional food pairing prepared by the Michelin-starred restaurant Arco by Paco Pérez.
- Take part in the activities prepared especially for visitors to the zone.
Wine & Champagne Zone
- Discover a unique area in a glazed, air-conditioned 150 m² pavilion.
- Feel like a Formula 1 driver and test your skills in the driving simulator.
- Try out a Marilyn Monroe style make-up.
- Take part in the free mini masterclasses.
- Get ready for the Red Alert Hour — details coming soon.
- Discover three unique experience zones inspired by the world of premium wine & champagne.
- Discover an exclusive selection of carefully curated wines and champagnes.
- Relax, taste and socialise in an exceptional space.
- Discover the brands: Taittinger, Piper-Heidsieck, Bottega, Vilarnau, Rapaura and many more wine and champagne brands.
Masterclasses at the centre of the event
- Discover a unique area in a glazed, air-conditioned 150 m² pavilion.
- Visit the dedicated educational space in the heart of the festival.
- Discover carefully selected premium spirits.
- Air-conditioned pavilion
- Meet ambassadors from all over the world and take part in exclusive tastings.
- Broaden your knowledge – ask the experts and discover the secrets of the world of premium spirits.
Chill Zone
- Discover two exceptional chill-out zones, distinguished by their unique style and character.
- Relax in even more space created for rest.
- Spend the whole day in a festival town designed for comfort and a great atmosphere.
- Taste the rich culinary offering – from burgers, Tex-Mex and Belgian chips to pad thai, dim sum, pizza, bagels and chocolate-coated fruit.
- Discover carefully curated culinary concepts tailored to the character of the event.
Brand zones in glass pavilions
- Discover three glass-panelled, air-conditioned marquees covering 150 m², created with exceptional brand exhibitions in mind – The Macallan, Wines & Champagnes, and a surprise
- Discover a new dimension of experiences and interactions prepared for Festival guests.
Exhibitors and distilleries
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Masterclass in tasting
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Festival grounds
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m²
Days of unique experiences
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Products from all over the world
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